Busra Yildiz

I also wanted to create a business card to help the branding identity. I used the symbol from the logo for more coherent design. It’s very symbol but works well.

Social media templates

I also created social media presence, I designed templates on photoshop which can be adjusted by people whenever they like. These are posts for instagram so it includes some information and I created using the same branding materials. The social media presence will allow the free services to raise awareness and many people find resources online so I think that was something they were lacking at the beginning. Some posts include images of students and housing to break the solid backgrounds and shapes it should be good on the feed. It also gives more information on services they offer. I used the same imagery on the posters and I think it would stand out on the feed.

Instagram mock up.

More development

I changed the colour scheme to more vibrant and experimental. The bright yellow stands out and it will catch students eye when they are waling pas the posters. To develop the posters I added a small catch phrase ‘ don’t listen to them’ kind of to draw the students to use the free services. I think the layout works really well the main imagery covers most of the page which is the important part thats what will draw people in and then once they look at the poster they can see it’s from student services. The second poster I think works well with the other posters too. I used a yellow as the background to break the pace and help the flow. The maze imagery it works well and the simple serif font is easy to read and understand. I added the logos on both posters I liked the overall design I think it works well together.

These are the logos and there are variety of  different posters and leaflets. I think it fits the concept well and compliments the overall design.

This is the colour palette I used, I liked this version way more than earlier designs. It enhanced the posters and created a more stronger branding which is engaging and also it communicates the purpose.

These are the fonts I used in the project, Gotham condensed for the logos and some parts of the posters for more emphasis. It’s really nice that which can be used in many other projects. Sofia pro is a uniqiue font has small details which add an effect to the dsign such as the fi joining, the circular perfect shape makes it really easy to read and creates a clean look.

Initial ideas

I started to create some imagery for the posters and experiment with different colours.  The first two designs were create very early in n the stage I just wanted t get that design out and move on. As I know that it is cliche design which many brands have used in the past.  It does work with the concept but I think it needs to be more creative. The colour scheme I think works really nice, the blues and pinks compliment each other and orange stand stands out. The symbols on the third poster like symbolised for a roof, it’s clean and can be used in several different ways. I was experimenting and working with different ideas. The 5th and 6th imagery focuses more on the optical illusion, it has the quotes ‘best houses will be gone’ which is a saying you hear from all agencies when looking for a house. I wanted to show this a myth and it’s fake. I like the metaphor and how it work son the page. I think it’s bold and gives the message clearly. The fifth design is also focused on ‘no deposit no fee’ which is what agencies always say to draw students in, the maze illusion has these words to communicate the same message. These are the designs I created recently and I think they all have potential when developed.

Jay group call

Due to Corona virus outbreak we were having group tutorials on Microsoft team. The client was responding to our briefs and we had no communication with them which is understandable it’s an abnormal situation and university turned into online teaching. In addition, I had a group call with Jay and his feedback was positive he said he liked the optical illusion metaphor and that it works well with the brief. He liked the concept 1 the most and that it was stronger with the message it was communicating. However, he said he’s not sure on the colour scheme he said it should be bolder and that I should experiment more.

LOGO DEVELOPMENT

For the logo , I was thinking something minimal and clean. I used sans serif fonts for may of them. The logos at the top are the initial ideas, i curved out the corners for some detail but I could see the logo didn’t stand out much. Jay said he liked the one on the left but I wanted to experiment more. The logos below with bright yellow are my favoirtes and the final logos I like, I used at heavy weight font which stands out with the same concept of the roof symbol at the top. It’s clean and simple the reason it’s yellow was I was experimenitng with differernt colours after feedback from Jay which I compleyetly agree the imagery didn’t stang out on that colour scheme.

The final logo 

Mood boards

I created a more mood of imagery and colour palettes I liked. Some of them fit well with concept 1 which is bold and strong imagery and then the others with light mood and softer colour scheme work with the concept 2. The typography work is something I was thinking as I’m familiar with this style I have used in other projects before. I like the way shapes work well together. The typography designs wold work really well with the quotes and crossing out fake sayings from the agencies.

This was the first colour scheme I created it was a mixture of oranges blues and pinks. You can create variety of different designs and there’s bold colours which will stand out on the page.

A Short History of Nearly Everything:

For this project, we were set a brief to create a book cover for A Short History of Nearly Everything by Bill Bryson. The brief expects us to create a contemporary unique design to attract viewers. The expectation was to not create a book cover aimed at children.  I did a mind map of ideas and concepts I had, my inspiration was to create something related to earth but not in a cliche way. I’m focusing on bold and clean look which communicates an essence of the book. I had imagery ideas such as topics mentioned in the chat such as big bang, industrialisation etc.

The sketches below are my first initial ideas of front covers, there are various styles and colour schemes. My favourite one which I thought I could develop further was the second and third design. The concept of vibrant blue blurs create an abstract modern aesthetic. The second cpncept with living and dead, as the book ranges from human life to science I thought it could be interesting to create a concept like this. When I researched into existing covers it was always focused on planets and illustrative style.

This is also a another concept focused on minimal aesthethic with wide gaps between the letters. I used sans serifs for clean timeless effect. The red shapes which symbolise the earth layers but I wanted to create it subtle and modern. I added some detail to the title but replacing O with the abstract shape. I think small details really lifted the design. Below I also had another type face combination which is heavy in weight and kerning is very low. It’s way more bold and stands out. I tried to add some detail but focusing on words such as nearly.

This is the development for the earth layer design. I developed the shapes and added it on the page as well as the title. The shapes cover both pages and I think this would look really good when it’s in a mock up. The back and front will be working together. It’s still on early stages so I could experiment with more colour and variations.

This is also another version with fuller concept, the black background makes the whole design come to live and makes it stand out. I also changed the colour of the shapes I thought green would work better to give the earth essence. I like the overall design and I am struggling with the book cover I think its a very challenging project to create something that can represent a whole book.

I think this is my favourite I think the design is fuller and I liked the filled shapes it creates a more bold look than the thin lines. I layered white and green for some detail and I also worked on the background. I tried different variations and I liked the one the right. It’s clean, it has a soft look but it’s contemporary. I think the layout of the title and shapes work well with the back cover there is an easy eye flow.

The final book cover design, overall I was happy with the outcome but I did struggle and had many challenges through out the process. But this was a good experience and now I know the things I should be focusing on the next project.

After the presentation the next task was to research campaigns and movements that represent our era and answer questions such as who are the audience, how is the message carried. I started to think about topics that have been relevant and growing in society. The main topics were gender equality, climate change, Brexit and LGBTQ movements. I think climate change has been a significant topic in the society in the last few years and  I have seen many campaigns in social media especially Greta Thunberg.

I found few organisations that work on climate change such as School climate Strike leaded by Greta Thunberg, WWF, Connect4Climate, GetUP Action for Australia and many more. I think the main campaign on social media is the school climate strikes, the whole world started to listen to what she was saying  and she got a massive space in the news and social media people started to sharing photos, hashtags and joined the rallies.

#FridaysForFuture

How it started?

In May 2018, aged 15, Greta won a climate change essay competition in a local newspaper. Three months later, in August, she started protesting in front of the Swedish parliament building, vowing to continue until the Swedish government met the carbon emissions target agreed by world leaders in Paris, in 2015. She held a sign that read “School Strike for Climate” and began regularly missing lessons to go on strike on Fridays, urging students around the world to join her. Her protests went viral on social media and as support for her cause grew, other strikes started around the world, spreading with the hashtag #FridaysForFuture.

TOPSHOT – Swedish climate activist Greta Thunberg (Bottom C) and German climate activist Luisa Marie Neubauer (Center R) attend the “Fridays for Future” demonstration for a better climate policy in Berlin on March 29, 2019. – Since December last year, teenagers across Germany inspired by the 16-year-old Thunberg’s climate fight have been marching weekly instead of sitting in classes. (Photo by Tobias SCHWARZ / AFP) (Photo credit should read TOBIAS SCHWARZ/AFP/Getty Images)

By December 2018, more than 20,000 students around the world had joined her in countries including Australia, the UK, Belgium, the US and Japan. She joined strikes around Europe, choosing to travel by train to limit her impact on the environment.

Who is the audience?

The audience is mainly world leader and the general public. She is raising awareness for the climate changing happening in the world and demands action from world leaders to change and develop policies. She uses the general public and calls them for action which is part of the strikes on Fridays. They happen all over the world and she also attends to most of them.

How is the message carried?

In September 2019, she travelled to New York to address a UN climate conference. Greta refuses to fly because of its environmental impact, so she made her way there on a racing yacht, in a journey that lasted two weeks.

When she arrived, millions of people around the world took part in a climate strike, underlining the scale of her influence. Addressing the conference, she blasted politicians for relying on young people for answers to climate change.

What is the message?

Her message is to show and speak up about how we are destroying the world and have been for years. She speaks with scientific reposts using evidence. She called for banks, firms and governments to stop investing and subsidising fossil fuels, such as oil, coal and gas. “Instead, they should invest their money in existing sustainable technologies, research and in restoring nature,” she said.

Brexit – Vote Leave

The next campaign that I think represents our era is the Brexit campaigns since 2016. I think the campaigns for and against have been all over social media and on street which effected the final results.

LONDON, ENGLAND – JUNE 09: City financier Jeremy Hosking (L) and co-founder of ‘Brexit Express’ Alex Deane (R) pose during a photo call to launch a new European Union referendum campaign with a series of billboards in Vauxhall Cross on June 9, 2016 in London, England. Mr Hosking is campaigning for Britain to leave the European Union ahead of the referendum on the 23rd of June. (Photo by Jack Taylor/Getty Images)

The posters above are billboards in the cities which many people reacted to and was seen very racist especially the ‘Breaking Point’ poster. The audience for these campaign are the general public trying to get people to vote leave. The message was to say that leaving the EU would be the best for UK’s economy and that they would have their freedom back. The message involved using immigrants and slogans like ‘They are stealing our jobs” which racist and hateful comments to get people to leave EU.The campaigns are really direct and simple. It directly communicates what they want the public to do.  Whereas remain campaigns have bold big type, lots of imagery etc.

The poster above is one of the main posters used in the campaign. I think the reason this poster was so powerful was because it is very direct. it has no imagery or funky type. The message is clear and simple, it directs the audience from all ages from someone who is 18 to 75.

Brexit- Remain 

The remain campaign had many persuasive materials which were also widely seen by the general public. The audience was the general public and aimed to persuade them to vote remain and change their perspective.  As a political campaign, I think the persuasive materials are very clear and bold. The colour schemes are appropriate to the political party but there is a massive difference in the style compared to leave campaigns.

The message of this campaign was to persuade people to vote remain in the EU, the campaign had many important slogans like ‘more jobs, lower prices, a stronger future”. These slogans clearly direct the young generation too as it involves the future which would attract voters. The message is clearly showing that by staying in the EU it will benefit jobless people and also the general public with the low prices.

The message is carried by using posters, TV adverts, billboards and social media adverts. By this way, it reached more wider audience and also debates on television programs answering questions from the public which is also a way to persuade people. I thin compared to the Leave campaign, the remain persuasive materials were very clear direct and also very racist attacking certain group of people in the society.