Once I finished my research, I started to design some of my ideas on Illustrator with the slogans. As I was searching up sexists sayings about gender colours I came across “Real men don’t wear pink”. So I used that in the first set of designs I made on illustrator. I used black background on white text. To decide on the font I went to Adobe Typekit to find fonts which were heavy weight and had more aggressive language and more masculine. I think these features works well with the context as it’s a protest the fonts shouldn’t be delicate or soft. Considering all these elements I chose to use Multi Display Bold, Upgrade Bold, Paralucent Bold, Macho Bold. I think these designs do work well and they create a simple but strong visual effect. As a group we thought crossing out words in a placard would be very effective way to go against those sayings. So I decided to try that out digitally on Iluustrator. I think it would work well
These are the first 4 I designed on Illustrator. As a group we decided that we should keep our designs simple white text on black. We thought this would make them more effective and makes them stand out more. Scribbling out words was our initial idea for the placards so I used them trying out different fonts and style. I used Multidisplay Bold in large pt to cover most of the space. This creates a contrast and with the red and pink strokes it stands out. I really like this idea and I think I will create more designs in this style using different fonts and layouts to create visually strong placards which fits our protest. In the presentation, David told us we could be more aggressive in the language which I do agree and will use his advice in other designs.
The designs above are the other designs created on Illustrator. I’m still following the group decision with black backgrounds and use of colours but trying to create more visually strong designs. These designs I played around with type and layout. The use of repetition to emphasis the word ‘Tomboy’. I think this would be an effective technique to use in a placard as it’s an aggressive context so repeating a words could work well. The last one which was something new and I think it could work actually painting it rather than digitally. The feeling of it you can’t really get it digitally but on an actual placards it would look much better. I used a thick paint brush on illustrator for ‘and what’. The meaning behind that is I thought about it in a context such as ‘tomboy’ is being said by someone in a society and protestors are saying ‘and what’ is them questioning and going against those stereotypes and labels. When I asked my group they did like the idea. This idea can be developed into series of placards this way. Also, we’re already doing a placards using screen printing and crossing out words with paint. I want to carry on making more designs.
The new designs using similar style but with new slogans. I thought it looked dull with just words so I added s small details emphasising the blue and pink by adding a paint stroke under the word. I think this emphasising the word and makes it stand out. The hierarchy in the design changes as when you look at it you pay attention to Blue then start reading the text. I think looking at it from this perspective I could have added that to the word stop to convey the message.

Protesters hold up placards during the Women’s March in London on Jan. 21, 2018
Protests when Trump visits UK
Franklin Roosevelt wears a dress, New York 1884.











