Busra Yildiz

The topic I want to focus this project was Human micro chipping implants, the topic fits in with the modify theme as it shows the changes and developments in technology focused on humans. It also relates to trans humanism aspects and to whether what will life be like for humans in 50 years. Human micro chipping implants is a huge development and there is a divide between whether is it practical or dangerous.

Chipping implants first started in Sweden and there is a huge part of the population already been chipped. The implant in human bodies could transform the way  you tackle many everyday tasks. There are positive aspects which some people focus on such as one of the articles I read people argue microchips reduce the amount of personal items employees need to carry also makes the tasks easier. The first experiment with RFID implant were carried out in 1998 by the British Scientist Adam Walker. The RFID is transponder encased in silicate glass which is then implanted in the body, the way it works is the radio waves transmit data from the tag to a reader, which then transmits the information to an RFID computer program. The common use of RFID is for pets, in commonly in America the owners use RFID implants to track their pets incase of lost or kidnapping.

The implants can have benefits to humans such as  can be beneficial to employers in hard labour jobs. I found an article which had a real life case of a person talking about their experience with the chip and they explained their opinion. Hannes Sjoblad said “I use this many times a day, for example, I use it to unlock my smart phone, to open doors to my office”. He believes the implant is designed to make his life easier. He also calls himself “biohackers”, “human body is a good start but there is a room for improvement”. He believes in trans humanism that technology and science will increase the human life experience. One of the things I thought very interesting was he said he has ‘chipping party’ with other people in his community who also have the implant. This creates a community and belonging system to people. This raises the issue of whether in future if implants will become very popular would the society be divided into ‘chipped’ or ‘non chipped’ For the exhibition, I don’t know which area I want to focus and I need to figure out what I’m trying to say to people who come to the exhibition it needs to purpose.

For humans, the chip implantation cost would be $150 & $200 said Angela Flucher, Applied Digital Spokeswoman. The implants have spread across to world to now UK, USA and rapidly to other countries. A UK based company Bioteq launched in 2017 does human chipping RFID implants. In the website, they have the slogan of ‘Human re-engineering’, they also sell implant kits for people to purchase.  All these technological advancements of chipping implants, customised babies etc they are all part of the extropianism belief of evolving framework of values and standard for continuously improving human condition. By changing the nature of a process seems to be the development to benefit the human life.

Black Mirror TV series on Netflix focuses stories that tap into the collective unease about the modern world including microchipping implants. “Arkangel” is the second episode of the fourth series of anthology series Black Mirror. In the episode, “Arkangel” is the name of an implanted chip technology that allows a parent to track and monitor their children, as well as pixelate images that would cause them distress. The episode focuses on effects on chipping, parental control and humanism. I watched the episode to get a clear idea of the message they want to communicate. They were showing the dangerous effects of the idea of controlling someones mind. In this episode, the mother controls her daughters life through an app, she was able to blur things she doesn’t want her to see, she was able to check her health on the app, how she was feeling, what was scaring her etc. I thought in a way that episode can be reflected on the society the way media and government controls the things we watch on tv, see on social media, they can watch our actions by surveillance cameras. With that idea of being monitored, controlled I also focused on George Orwell’s book ‘1984’. The story is set in a dystopian April 1984, nearly 40 years after the end of the second world war, and a few years after the so-called Atomic Wars, Winston Smith is a middle-aged man who endures a squalid existence in the totalitarian superstate of Oceania under the constant surveillance of the Thought Police. Orwell focuses on the idea of surveillance and the term ‘Orwellian’ was created him and  is used by many people in the society. Orwellian is an adjective describing a situation, idea, or societal condition that George Orwell identified as being destructive to the welfare of a free and open society.

Today I had a tutorial with Theo as a group,  I had the chance to tell the group my idea of focusing an exhibition on human chipping implants. Theo’s feedback was positive and he suggested that I should do further research  on topics such as Extropianism, trans humanism. After the tutorial, I was still finding it hard to have a clear idea in my head of what I was going to do. I didn’t know where to take this idea, to which perspective I want the exhibition to be about whether an informative, related to science and technology exhibition  or something that has an opinion whether against such advancements like chipping. I was also really interested in the idea of surveillance, controlled society idea from the Black Mirror research. I then spoke to David about all these ideas in my head, he suggested I should decide what the purpose of this exhibition is, what I want to be included in the exhibition. I told him I want to focus on the surveillance side or the effect of all the advancement in society that can be negative. He suggested I should do some research on data collection which can be linked to my ideas.

References:

https://www.theguardian.com/technology/2018/nov/11/alarm-over-talks-to-implant-uk-employees-with-microchips

https://www.scmp.com/news/world/europe/article/2145896/thousands-people-sweden-get-microchip-implants-new-way-life

https://www.cbsnews.com/news/microchips-privacy-implants-biohacking/

https://www1.cbn.com/cbnnews/world/2018/october/why-implanted-microchips-in-humans-are-about-to-go-big

 

I carried on searching about others themes and topics like beyond borders and modify. For the theme beyond borders I focused on the word ‘beyond’. So I wanted to do something about the universe so it’s outside of the borders of the earth. I watched a documentary about sun and I was really amazed by the sun storms happening on the sun and the diagrams and images from those sun storms were fascinating. I think one of the topics I found interesting was what would happen if a massive solar storm hit the earth.When a sun storm happens,  we need to calculate how fast or close it is to earth and if it isn’t calculated and communicated fast enough it could hit the earth and the damage can be significant big. I searched about sun storms why they happen and visuals from those data. I could design a sculpture exhibition focusing on the sun storm or how the earth would look like after an explosion. I think this would be a very interesting topic and the outcomes for the exhibition can be good.

Also, focusing on the beyond border theme on the earth. The question of what would happen if the world was borderless is a common question and there are lots of people with positive and negative opinions about it. I can create an alternative world exhibition where designers artists show their alternative world focusing on freedom, borderless environment. I also searched for synonyms for beyond and border which could help the idea for focusing on solar storm or the borderless world idea. The words that caught my attention was afterlife, eternity, boundary, enclose.

I think the two ideas can really be searched into and used as the project for the exhibition. However, I still wasn’t able to make a decision and I had to cut down my ideas into 2 as the more I was thinking I had new ideas which confused me even more.

Modify

making changes to something

The last theme that I hadn’t looked much into was modify, the word means making changes to something. This theme could be adapted to an environmental issue or political or social issues in the society. But I wanted to focus on the technological and social aspect of it. The word modify synonyms are alter, customise, adjust, adapt, reform. I think as the alter and adjust words gave me the idea to focus on the changes in the technology on human behavior and way of life. The technology is growing and improving which results in changes in our lives and this can be in a good or bad way. A topic we I have had conversations with my friends was human microchipping implants. At first it seems like it is not possible but in Sweden a huge population of the country have had a chip implanted on their left hand. I’ve read few articles focusing on this issue and I think this is  a huge change into our life. This technology changes the way you live and it is spreading across the world. I think this is a very interesting topic, an exhibition focusing on changes in human life, being chipped and monitored by people. The idea behind this technology was to improve human life but there are huge discussions and arguments to whether this is correct.

The exhibition would be about the way technology altered our life and how we are being controlled and watched. To the society, this is portrayed as an improvement to their life however it can be used in an unethical way. Many articles discuss this issue so I would be doing a lot of research reading into cases and some articles speak to people who have been chipped and their perspective. The exhibition would consist artists focusing on being controlled and creating a world to show how our life would be in 20 years time.

Speaking to few of my peers and Theo I think modify human chipping implants is the topic I want to base my project on and create exhibition materials focused on future of humans. I will carry on researching more into the chipping process and effects on humans around the world. I still don’t have the main idea and purpose of the exhibition but I think when I do more research into the cases. I found a UK based company that does chipping implants. The website gives you information and even sells “implant kits” for people. The chipping implants started m Sweden and now moving across the world.  For the exhibition I could as I said focus on the impacts of these implants.

Today I started the research about the On Display brief. This brief was launched few weeks ago and we had time to focus on the themes involving the project. The brief consists of choosing a theme from the list given to us and base our project on a topic related to the theme. The project is to create a branding identity for an exhibition. The branding identity involves creating a name for the  exhibition, logos, leaflets, way finding designs and other digital outcomes. To start off the project I researched about themes that I found interesting. Those themes were codification, brutalist architecture, glitch, etymology.

codification

the action or process of arranging laws or rules according to a system or plan.

The way I researched about the type of codifications, there are several system which if I research into them I can find a topic on this theme to base my project on.

• Alphabetic system,
• Simple numeric or sequence system,
• Combination system,
• Block system,
• Decimal system,

The reason this theme seemed interesting as I can see the type of visuals I can create, playing around with type and numbers to show the codification system. I am still unsure on the topic that relates to codification. I started to research topics I had an idea of linking codification to human behavior. I used the codification into human behavior  and how our brain works the way it does. I think this could be a good starting point and clear path for me to find an interesting topic for the exhibition. My other ideas were focusing on colour codification,

reference

https://www.nationalgeographic.com/science/health-and-human-body/human-body/mind-brain/

Glitch

a sudden, usually temporary malfunction or fault of equipment.

Another theme that I found interesting was glitch. I liked this theme as I had ideas about the type of visuals I could create using distortion on type and imagery. The things I’d focus on the glitch was to start researching articles, stories that are interesting. I wanted to move away from the cliche ideas or visuals for glitch as it can be repetitive and I have created designs focused on distortion. An interesting topic I found was real life glitches. I found an article that focused on glitches in real life, photographs of ‘fault’ or unusual things. I think as an exhibition it could be interesting focusing on real life things, for way-finding system or the visuals on leaflets etc could be interesting. Another idea or topic that I found interesting was human consciousness and hallucinations. I think researched into what is hallucination and why it happens. It is defined as a brain glitch, hearing, seeing or smelling things that don’t exist out of their mind. It’s known to be related to chemical reactions in your bran. I think an exhibition focused on hallucination could be interesting, I could research into the causes of hallucinations and why some people have them more often  An addition, the causes of hallucinations are linked with several illnesses such as Schizophrenia. More than 70% of people with this illness get visual hallucinations, and 60%-90% hear voices, Parkinson’s disease and Alzheimer’s disease. I think these ideas are good and with experimentation the outcomes would be good. However I wanted to search more into other themes and ideas.

glitched images taken by people 

I also thought I could focus on illusion, it may not be directly related to glitch as glitch is more of a computer system fault or crash but I liked the concept. I first searched for words related to illusion to which i can use as the exhibition name or can be used in the short animation. The words were mainly delusion, impression, imitation, vision, deception. I liked the words delusion and deception. I was researching about hallucinations, one of the articles on the side was called ‘what if universe is an illusion’. The articles talks about how some scientists do believe that we live in a hologram and that there is a distinct possibility. This is part of the simulation theory when researched in depth I think I could create interesting visuals. I can create visuals focused o holograms and the idea of fake reality is an interesting concept to research.

references:

https://brightside.me/wonder-curiosities/27-times-people-caught-real-life-glitches-568210/
https://www.space.com/39510-are-we-living-in-a-hologram.html

 

The first small project we were given was to create 100 marques for ourselves. Branding for yourself is an important part of your portfolio. It can bring together your practices and should give an insight to clients and companies about you. To start of the project, I did some research on what makes a good personal logo, what reflects my personality and style as a designer.  I did a small mind map of ideas noting down ideas and symbols that I believe reflects me as a person. Some were basic initials ‘by’ ideas, use of shapes and lines to create my name mainly typography. The initials are simple and clean idea but it can be seen cliche and it doesn’t fit in the aesthetic I want to achieve with my logo.

 

 

 

 

 

 

 

 

 

I wanted to do some research on existing logos for more ideas. I had a look at books form the library which focuses on several types of logos. I found few designs which fit in with the clean and contemporary aesthetic I want to achieve. I wanted to stay from the corporate, traditional logo types as I believe that style doesn’t represent me as a designer. Traditional, corporate logos focus on dark colours, versatile and mainly all have very similar aesthetics trying to achieve goal of being recognised by costumers. I took few photos of logos I found interesting from the book, especially the design on the right. It was designed by Taste Inc, 1995 for Treasury Shigemura, Architecture Practice, Japan. The logo is a beautiful contemporary typography line work. The main aim for the graphic designers in Taste Inc was to create work that has ‘international language’. Graphic designers in Japan had to master the art of designing logos that work on purely visual terms, often abstract forms and striking colours. At first glance, logo looks like series of Japanese characters or meaningless minimalist squiggles however, when the T joins the S, it looks complete and it all makes sense. This is a very smart logo which doesn’t exploit the western architectural symbols of high tower buildings or other cliches. The logos on the left also caught my attention due to their focus different weights of type and mainly typography.

I started the idea process by creating 15-20 logos everyday. By this way, I wasn’t pushing myself too much or getting bored from m ideas. I think doing a little research before looking at ideas influenced by work as I could see what kind of styles I actually liked and would want to use.

 

These are some of the ideas I came up with using my initials and other symbols that represents me. First of all I focused on the initials ‘by’ so I can get them on paper and move on to different ideas. The initials mainly are lower case b and y, as seen on the number 17, I didn’t want to have sans serif or serif fonts so I sketched a very free hand unstructured b and y heavy weight bold and merged into each other. I also added the two dots which can be seen in many designs illustrated in some parts. The two dots are from my name,In the Turkish alphabet the u has two dots on top and it can never be pronounced correctly by people and my friends. I thought this can be a funny metaphor and visually it looks interesting, it could make question what the two dots mean. The logo 17 was one of my favourite as I wanted to screenprint them and layer it. It could look too much as a logo but I like screen printing so I wanted to involve that in the process. I tried to make the logos interesting and unique. Also, number 38 was seen as as creative from some of my friends in the presentation day. It is blocks of shapes as seen on the left. The idea behind this was to use shapes to write my first name, each shape represents each letter. I could take this idea in different directions as seen on number 14, it is layered on each other so it’s not too long. I added colours as well as black and white can seem too professional or boring.

These are other ideas that I liked and they vary in styles. In some of them I used symbols that I believe represents me. An example number 68 and 69 you can see outlines of mountains. The idea was the small village I was born in there’s a lot of  mountains so it represents where I’m from. Then I placed my name in simple type face around or inside the mountain. I think this could look more complete in a circle border black and white negative space. It would make it stand out more and create a contract. Also, I played around with the letter s and u. The letter s in my name also has a small dash at the bottom. I merged the letters u and s seen on number 62. These are the letters that doesn’t get used when pronounced, when used together they kind of create a simple minimal symbol. When added colour I think it would look interesting.

research materials:

Logo, Micheal Evamy, 2007, Laurence King Publishing

Logo Lounge Volume 4, Fishel and Gardner

Today it was the launch of the 48 hour project which focuses on Student Voice in the university. The aim was to create branding identity for Student Voice with several outcomes. The brief stated that they wanted rebranding which would be used in several campaigns in around the university both internal and external. The key objectives was to create campaign posters which raised awareness to Student Voice and create a brand for students that can be recognised by Cardiff Met students and people in Cardiff. It campaign outcomes should be engaging, eye catchy, vibrant but also should be appropriate to corporate university standards. It should convey messages of listening to students and for them to engage in the surveys which will improve their student life in the campus and outside.

 

 

 

 

 

 

 

As a group we decided to brain storm ideas from the brief. The clients didn’t specify the specific outcomes they are expecting , for this reason we had freedom and could take this to any direction we wanted. To start off, we focused on artists the type of styles we like on posters and visuals which we find engaging and eye catchy. Our main focus was Cardiff city, for students what kind of things catch out attention. The main attraction was the graffiti around the city which can be seen in town centre and other areas of city. Graffiti is a type of art associated with young people and also is a style which can be used to create engaging, unique visuals. An example, the long wall in town centre consists of several graffitis from different artists around Cardiff. This was the start of point for our project, we wanted to focus on students interests and graffiti seemed like a style where it represents us and the style is what we all find interesting. In addition ,we felt like other groups might not choose that style as it can be seen risky and too bold but we wanted to create dynamic visuals with a unique style. It reflects the youth and the corporate style wouldn’t suit the target audience however, branding visuals with have both elements to meet the clients needs.

 

grafiti posters/pics

We collected images and art works that inspired us and could influence our designs. The graffiti style is very bold and can be seen too much for the university standards and the aesthetics they are expecting from us. The main focus on this brief is to focus on the message we want to give across to the students, the make them feel welcomed and supported. The graffiti language may not fit in with the message  Student Voice is aiming to achieve. To make the tone of the voice more subtle however still focusing on students interests we decided we should bring cartoon style and mix both elements together. By this way, the visuals would be playful and dynamic focusing on bright colours to increase the level attention but also to create a strong brand image for Student Voice.

We started the idea process by focusing on the ‘Voice’ word to come up with imagery and symbol that fit in well with the theme but also not cliche like a megaphone. Our focus was to create a  contemporary dynamic visuals and branding that fits in with trends in society today. The voice word gave us ideas of sound waves, with this idea we could create illustrated playful type faces. Jack mentioned artists like Andy Warhol and Roy Lichtenstein. We liked the idea of focusing on pop art and it would fit in with the cartoon, graffiti style. We decided to focus on a mouth. This would fit well with the student voice theme and if used in a smart way can be a nice metaphor. It seemed very cliche at the start but I believe in the form of pop art and graffiti it would look really good. The idea was to illustrate the form was ‘talking’, speaking up about your opinions and getting involved. To capture the form of speaking up we came up with the idea of a big mouth with lots of illustrations and patterns like sound waves around it to capture ‘shouting’

These are the illustrations Georgia designed, we decided to go with the  third one which has the most patterns, the mouth is placed side ways which visually looked better. Using this illustrations we all started to add colour and decided to base our campaign around it as the main imagery. We also decided on the type face style, as bubble hand drawn style which also relates to graffiti styles. We wanted the type face to be playful and thick in weight. First I had the idea of creating type using sound waves, type which floated and merged into one another. This idea would really suit the theme however, the illustration is very heavy on the page, we decided to keep the type face simple to balance the visuals.

The type face above will be used in posters and other outcomes materials such as phone cases, note books, badges, leaflets etc. The type face is  playful but also simple to compliment the illustration. For the posters, the student voice was illustrated and merged to create the title. The words merge and blend together and create a border in a sense to help hierarchy.

Before the finalised title design, we were using the title above but David gave us the feedback that it reads as ‘voiceo’ due to the way T was drawn. A few of our peers said the same thing so we decided to change the the t into something more simple. We tried few different ways like it been a long exclamation mark and rounds the same way floating under the voice. It didn’t look seem to work that way so we decided to just have a round exclamation mark after voice in the same style as S.

The coloured versions of the title to each posters designs. I created 4 poster designs in the same style but with different colours from the illustrations. Holly created 4 different illustrations using different colours from those I made 4 posters and phone case mock ups. For the title, we used colour palette of #f6d4ff, #f5804a, #eb4097. They are all bold vibrant colours, the colour palette is very diverse full of bright colours. All 4 illustrations have several different colours but we decided on 4 main background colour for each poster which can be used in several different locations in the campus, it can also be used for events depending on the time of the year.

 

 

 

 

 

 

 

 

 

 

These are the first 2 posters I designed using the illustration and the type face. I added pattern I created on Photoshop using the liquify tool to flow the style on the illustration. The round spikes coming out around the illustration work well together creating a one image which fills in the space on the poster and creates a dynamic on the page. First poster, I chose to use the background colour lighter to let illustration stand out, the hierarchy on the page starts from the main image positioned on the centre of the page. The title sits on the centre top to focus the eye on the poster. The colour of the title was chosen from the illustration a vibrant orange as in colour psychology it’s seen to increase the level of attention and memory performance. The body text of information is placed at the bottom to use the space on the page effectively. I chose the sub heading the same colour as the title to create a consistency and body text is also dark blue which is also used in the illustration. I believe this is a dynamic poster which represents students and a visual which will catchy peoples attention walking around the campus. I think the layout is simple there is a structure which people can following and everything is positioned in the centre to increase readability. The corporate logo of Student Voice placed on the bottom right.

 

 

 

 

 

 

 

 

 

 

These are the other 2 posters which are in the same layout style but different colour palettes. The reason for this decision is because I wanted consistency, if all designs looked completely different this would make it harder for people to recognise the brand. This main aim for the brief to create a branding where people recognise and catch peoples attention. The layout is not playful but overall each element on the poster works well together. There is a main colour coordination between titles and illustration creating a dynamic poster.

 

 

 

 

 

These are the 4 illustrations used in posters. The main colours are blue, yellow, green and orange. Orange is known to increase memory performance and level of attention this works well with creating an eye catchy poster. Green represents earthy welcoming mood and yellow and blue also calming, vibrant colours. We chose a broad colour palette because most visuals created in the past focus on 2-3 colours which seem boring and it doesn’t fit the target audience.

I created a phone case mock up as freebies which can be used in Student Voice events. The designed follow the same colour palettes using the illustration and the title. I think they are really nice designs which can be used by students and other people. Holly created a wall mural mock up seen below. We thought we can have the illustration on the wall in one of the buildings in the campus. This would attract everyones attention walking past from students to teachers. It can be used in town for the public to advertise the Student Voice events and other advertising materials.

 

These are the other freebie mockups badges and notebooks which can be given in events. These boost the brand image and we focused on students needs as these are the materials we all use.

evaluation

I really enjoyed the 48 hr project, before the launch I was nervous to where we can create something a final project in very short amount of time. However, once we got into groups, each member of the group worked together and brain stormed for unique interesting ideas. I like the theme of our project, I think it’s a has a different direction and it’s risky but I’m very happy with the outcomes. This project showed me how much work can be done in short amount of time, also working together as a team and being organised impacted our motivation and the quality of our outcomes. I believe we created designs that would meet the needs of the clients, focusing on students but also keeping it university appropriate. Also, it has a strong brand identity, everyone can recognise it from a bold illustration which is one of the aims of the Student Voice.

 

 

 

 

PORTFOLIO 2019

This is the identity page where I chose to keep it very simple and clean. There is an image which I created in the editorial project as it was one of my favourite projects this year so I wanted to use it. I placed the image in the centre on black background with white text to create a strong contrast and it stand out to the viewer. I used a simple  geometric font for my name to set out the tone portfolio as it’s the font I used in many pages. The way orange black and white work really well together completing the page and creating a good start to the portfolio. The first page gives an essence of the overall project which is really useful for the company to get an idea of the design style.

The first project was focused on reimagining design as histories where I responded to the brief by creating a poster for Futurism movement. The layout of the first page is focused on the image of the poster which covers most of the space on black background to make the image stand out on the page. I used 4 columns and 4 gutter to create the pages. The header is good size compared to the poster as the font is modern and doesn’t take the attention from the poster. 2 paragraphs of text which is briefly explaining the brief and then the second paragraph explains briefly how I responded to the brief. I like this page is it’s simple and modern the main focus in the image and I believe that’s the most signification part of the portfolio.

The second page is a mock up of the poster hung up on the wall. The mock up allows the viewer to contextualise the work. I chose to place the image to cover most of the space on the page and leave some black to keep the contrast. 

The next project was movement and the layout is similar to the Futurism movement. I placed the mock up image on the right side as that’s the main layout I want to go for which is easier for the viewer to look at the image and guide the ye to the small paragraphs explaining the project. I layered the header on the mock up to break the structured style and create my dynamic on the page. The two paragraphs still first one explains the brief and then how I responded to the brief. I again used black background for contrast. 

The next page I wanted to break the similar layout style and colours for stronger pace so I placed the mock up image in the centre of the page on white background. The yellow is bright and warm so on white it stands out. I used a header textism on black to create more contrast on the page and break some structure as the first page. I like this page because white and yellow work really well together it creates a dynamic fresh page for the viewer. 

The next project was Design as Activism. In this page I used very similar layout style focusing on the mock up image on the right and placing the body copy and header to the left of the image. I usually break the structure on second pages of the projects to finish off the project focused on the work which is probably where I talk the most in the interview so I don’t think it needs a paragraph to explain.

The next page focuses on digital posters placed on the centre of the page. Two posters with  similar colours and black ground makes them stand out on the page. I chose to hav a header on the bottom right to add some context to the page.

The next project was Protest where I played with image placement and layered some image. The body copy and header is still the same font and size to create consistency. The main image is the contextualised image of the placard covering the whole page on the right and a small digital version placed in the centre to give the viewer what it looks digitally and hand made. I like this page because it is simple but clearly shows the work to the viewer. 

The second page focuses the placards both placed full size on the page. The way it covers the page makes the viewer focus on every detail of the image and clearly see the work. Placing full size images breaks the structured first pages which is more about the brief and explaining what I have done.

This is the page for Changing faces brief. I chose to change the layout in this one to fit the tone of the brief for the viewer has some interest in the brief. I chose to use a close up image of my prints which I used in the editorials but it has no edit. I placed the header on the image on top left to not take much focus from the image but also stand out so reader knows what page it is. I placed the article name in the bottom left corner of the image i think as it’s white on orange it looks really nice on the screen. Especially with black background. I chose not to use any mock up images but briefly let the viewer have an idea of what the brief could be about to create interest.

The second page is where the viewer can clearly see each editorial spread in context and close ups. The placement of these 4images to me feel the best because one image stands out the most which is the first page so it’s introducing the viewer to the brief. The 3 images placed on the left are second and third pages focusing on again contextualising with some hand movement to show it’s not a flat image. This allows the reader to see details in the work and have more interest in the work rather than digital designs which is flat. 

The the last brief which was the create a smart phone app. For this page I focused on using two mock ups on the first page placed on the right. They are at a good size to see clearly what each one is about and again contextualising the work as it is not a physical work. I created a mock of the the hand also because the iphone x mock ups are flat and you can see they are digitally made but the hand mock up seems realistic and helps to contextallise the app for the viewer. The two paragraphs on the left again are east to read for the reader.

I finished off my portfolio with a large image of a mock up from my app. It covers the whole screen which has the main focus on the screen and it’s the last page where I would explain the last points of the app and finish off my interview. The orange background finished off the portfolio tying everything on the portfolio together especially the first page so it creates a good identity for the viewer.

I really liked all of the final works in the exhibition, they all produced several different outcomes producing different materials such as books, leaflets, posters, videos etc. However I chose 3 work which I liked the most.

I really like this piece of work because I loved the typography and use of colours. The designers created several different outcomes such as packaging, booklet and tote bags which all looked really good with the colour scheme and the style. The typography works really smoothly with the lay outs and patterns. The poster has a really good hierarchy focusing on key words highlighting the importance words to attract the viewers attention. The colour scheme works really well as they create a good contrast in order to stand out the text. Another thing I really liked was the presentation and layout of the materials, everything world together perfectly and in the same style as as a whole it looks very professional. Each element is thought of very well focusing on the overall aesthetic and the use of language and style. It’s one of my favourite designs inspiring me to create different outcomes and not sticking to one thing.

This is another work I really liked especially the typography. The posters are very unique and communicates the aim of the branding. The layout in posters is very good with strong use of hierarchy with type and patterns which attracts your attention. The use of colour in each poster has really good contrast between them and makes each element stand out. I wouldn’t think it’s about coffee because they stayed away from the cliche use of language and colour schemes and creates  unique way of looking at coffee. The layout of the booklet is really good, everything was placed perfectly allowing reader to focus on each image and read through the booklet. I really liked the typography and it’s very unique.

This is the last work which I really enjoyed looking through was about young women and  street style. They focused on diversity in the magazine and very unique well structured layout which looks really professional. I liked the photographs in the magazine from different styles and the magazine includes variety of different content which fits the purpose of the magazine so the reader can find whatever they are looking for in the magazines. The cover of the magazine is very well structured with a bold font  and playful representing the target audience which is the young adults interested in street style and fashion. Overall, each element in the magazine was well thought and I loved the typography and layout system as I enjoy designing editorials so it’s something I could consider creating in future and this was a huge influence. I also really like the idea focusing on young women and showing the diversity in society which was the magazine is clearly communicating with the chosen topic and photographs.

Pentagram

I did some research about Pentagram before and I’ve always loved there work. The unique thing about Pentagram is that the owners of the business actual work closely with the clients and they are create designers themselves. This breaks the hierarchy of status to me and in most studio or work places the owners only necessarily get involved with  making  the final designs about the designs but in Pentagram it works differently. Their way of thinking is they do their job and they create with passion and personal commitments.

Pentagram creates wide range of designs for different clients from architecture product, designing to interior designs. I really like how broad it is which means there is difference designers from different backgrounds which creates diversity this would mean there would be loads of things to learn from people.

I think one of the reasons I would love to work in Pentagram is Harry Pearce. Listening to his conference at the London trip in February I was mind blown by his talent na dit was  huge influence to look up to. Since then I would love to work with someone like him and I find his work very inspiring and visually beautiful. His publication ‘Eating with the eyes’ was also very interesting listening in the conference and the way he explains about this journeys and his findings on the find was like a way of meditation. His findings around him influence his work and he told us in the conference that what we need is actually around us.

Design Studio

One of the reasons I would love to work in Design Studio is that they are located in London but also I really like there work.  They are branding focused stdio which is something I really love doing in my own work. I enjoyed making branding since A levels and I still enjoy creating them. As they are focused on that segment that means they would have a lot of clients from  different business which would mean different designs. They worked with Air bnb, deliveroo and other big businesses.

They work closely with their clients focusing on the aim of the business and what they are trying to achieve. Which is why thy create a strong bond with the work they produce and you can clearly see it when visiting their website.

I really love there Depop branding because I think it fits with there target audience of young people and has the contemporary feel which attracts young people. They created many posters and branding materials for Depop.

Taxi Studio

Fearless Creativity

Taxi Studio is located in Bristol which is very close to my home town. They are a brand design agency and they believe that courage and collaboration deliver true success. I really like their manifesto and I believe it’s part of why they have really goof work because they work as a team together and they don’t have a limit with there creativity. They create brands from scratch and work with business which are struggling to stay relevant in todays society which sounds really fun to do as they’re not changing few things but they are creating something new from nothing which gives them a lot of freedom and chance to be creative.

I would like to work in Taxi studio is because they are brand focused agency. Branding is something I love doing and it enables the designer to create a new identity for the business to find their aim again. I really like the logo work and posters they create for their client.