Design for Real life/ Science

Today we had our first lecture of year 3, in this lecture we were allocated to a new brief. We will be working in a group however we will all be creating our own outcomes with a different approach. As a group, we were allocated to a brief called ‘Family Fun, Sport Cardiff’. When I read the brief I found it very interesting as it focuses on families living in poverty trying to encourage them to do psychical exercise which will benefit their health. I will be exploring the brief later on in more depth but we had a workshop which Wendy assigned us too. The workshop is 6 frames, we did something similar to this last year on a our brief. The 6 frames workshop consists of using different thinking stragtegies to undertstand something. The second part of the day we were told to work in our teams allocate who will be researcing each frame and then do a presentation on friday.

6 Frame Workshop

Purpose – What information do we have?What information do we need? Where do we need to look for this information? What information do people need? Why do people need this information? Where do they need to look for it?

Purpose is all about understanding the information giving to you and analysing who it is for and which parts are essential to you. I was allocated to Purpose frame which means I will be analysing the brief to find the asnwers to those wuestions above. One ofthe advantages of out brief it it gives us so much background information about the families in poverty, there are a lot of statistics figures and also general information about health.

Accuracy Positive Authority – Where has this information come from? Whose voice does it represent? What other voices to do we need?

Point of View Perspective and Bias – Whose point of view is it representing? Whose point of view is it missing? Example – Me too movement on Twitter, women across the world was sharing their experiences using the hashtag #metoo. This allowed millions of different point of views to come together into one hashtag. http://metoomentum.com/

Interest Surprise and knowledge – What surprised you? What did you already know? How could this be communicated?

Value Opportunities – What is the most valuable information? What are the weaknesses in the information? What gaps are there? How could you adress the gaps?

Outcomes – Thinking about different ways to approach the brief and what kind of outcomes can we achieve.

I think the workshop was quite confusing as some questions are hard to relate back to the brief or find a clear answer. In addition, I think there was lack of communication in some areas as we didn’t know whether we were suppose to all answer these question or have one frame each.

Persuasion 2 – Research #2

This week we had to choose a brief we wanted to work on for the persuasion project. I wanted to work on the Shared Students Housing, Cardiff. This project focuses on free services at Cardiff Metropolitan University. The free services offer accommodation help to first year students to help them find a house for second year. The free services approached us by saying they need new branding to raise awareness to students that they don’t need to rush into signing on the first term of first year.

Their leaflets

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This is the leaflet they sent us which is what they have now. I can already see that they need a strong identity to attract students and raise awareness. The leaflets give off al the information it should and it’s easy to understand but it’s not eye catchy or interesting. My job is to create an identity which communicates the aim of the student services and communicate that students should rush into signing contracts. We are working as a group in this project but all creating individual outcomes.

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As a group, we created a creative brief to send it to our client. The brief communicated the action we will take during the project and what we are aiming to do. as a group we all allocated a section for each member and we spoke about the things we should be doing in this project. We chose one member to communicate with the client so there is a easy communication flow. The brief was sent to the client and we were waiting to hear from them.  The overall aim of the brief we decided was to tell students not to rush into contracts on first term which is something we all experienced so we knew what was needed and first years thinking systems. As we  all heavy experience in this process as second years i think it will be beneficial and easy for other students as we all experienced it too.

The next step was to research into branding for some inspiration and look into letting agencies branding to find out latest trends and messages they communicates to the students.

Research into accommodation branding.

Conker branding was created by Workbrands, I think the branding is bright and engaging. The colour scheme is vibrant and I like the way it all works together. As the target audience is students they focused on bright and modern approach with sans serif fonts and minimal vector shapes. it gave me some inspiration to keep my colour scheme vibrant and create a more approachable branding. It should attract students attention and they should feel like they can come and speak to them.  The other branding is Livin, Cardiff created by Mr . ideas. This branding is more focused on typography which is one of my ideas and I like the several types of posters. Some of them it’s heavy typography but then theres other different designs and layouts to break the system. I do like the branding but I think the colour scheme could be stringer. A lot of bright and bold colour scheme would have enhanced the designs. Also, the Neighborhood branding is also interesting, again they focused on clean minimal aesthetic focused on typography. there is a easy and modern layout system of block of imagery on the books and posters.

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Once I did the research into existing branding I had few ideas so I created a mind map. I have two concepts the first one is bold and vibrant it focuses on optical illusions. The message behind this is I want to use quotes mainly said by letting agencies to first years which is myth and how they force students to make a decision so earl on in the process. the optical illusion shows the way students being sucked into something. As the brief from the client mentioned ‘pitfall’ I thought illusions can be a good metaphor to describe the way agencies manipulate students. Concept two is in a more lighter mood its more informative and minimal. I thought about using symbols and repetitions to emphasis the message and communicate clearly to the audience. I want to create both ideas and to see which one works the best.

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