I started creating visuals by firstly choosing the colour scheme. For this project, I wanted to get out of my comfort zone and use a wide range of colours. I believe this would enhance the project especially targeting parents and children. The colour schemes I liked are below I wanted to use variety of vibrant playful colours ranging from light to dark. These colours are playful and they can be seen positive. I picked them out on random from some posters I liked. The colour palette I liked the most is the first set of palettes, there’s 6 colours I liked the dark blue and light pink. I added a yellow tone which is more orange and a dark green which can be contrast with pink and rich yellows. The grey and red is something that could work together. For the type face, I wanted to use bold heavy typefaces for titles, preferably sans serifs as for more informal and playful aesthetics. The fonts I liked the most were Roc Grotesk which is a very popular type face that has variety of variations from condensed to wide styles. It has small but effected features on on letters and I believe it could add a modern touch to the project. The regular type face is really nice for body copy very easy to use and it is very clear. I stayed away from illustrative script which is very common for family projects as it seems family friendly but I wanted to focus on a clear contemporary style which communicates the messages without using illustrations. I am still working on the imagery and the visual elements on this project. I believe finding the colours and type face would be a good start.
The next step I was experimenting with logo works using the ‘Family Fun’. I tried few variations but I think it needs more work. The ones I like are probably the bottom ones with blocks as they seem clear but I feel quiet lost at this point of the project. I believe the logo works can be left for now as I don’t know where I am going. Once I decide on the visual elements I can work on the logo on the side. However, I used the colour scheme and I was very happy with the outcomes. They have a soft tone and they work together.
DEVELOPMENT 1
These are the first set of experiments on the visuals. The main elements are shapes I started the design by the first one on the left. The layering of shapes was something I saw on the mood board I liked the the way it looked on the poster and I tried it by using the slogan I decided to use from my 3 strong concepts. ‘Your home is a playground’ It is a cathy phrase which goes well with the aim of the project which I have explained in earlier posts. The typeface is Roc Grotesk and I used it in the Condensed Extrabold. The type is very heavy and covers most of the shapes. I liked the position on the page however I think it is the text that just feels too much. I believe it is too heavy it doesn’t create the positive playful message. Rather then fitting it into the shapes maybe I could visualise it in a different way. The second visuals in the middle i was playing with the rectangualr boxes and I thought why don’t I add more shapes as I looked back at my 3 concepts I used circles and other various shapes in those potential elements. The shapes I placed them on the top half once again kind of over lapping again still experimenting. I added some text on the bottom half which tells the reader parents to check out the Youtube channel. The slogan sits on the bottom with the small family fun logo. I believe the abstract shapes work nicely it’s playful but I think the bottom half needs some more experimenting. The slogan still sits at the bottom I think the logo just doesn’t work well. The third poster I worked on the shapes at the bottom of the page, still experimenting with the layout.
These are other experiments on posters. The design on the left is something I was playing on about the layout of the shapes and size variations. I thought maybe the scale could be bigger to cover the page and the shapes would be bolder and bigger. The text is also longer and I don’t think this poster works at all. As we had a meeting with Paul today he suggested I need to stick to one branding identity and carry it out consistently through out. The designs at the top and the one at the bottom doesn’t work well as they are different in many ways. I think I will stick to simpler and cleaner aesthetic and smaller shapes. The poster on the right is a developed version of the posters previously. The shapes have stayed the same but I changed few things I didn’t like previously. The slogan is in a moving shape I thought about thinking of slides at parks it reminded me of a children’s playground area and it was playful it adds the moving effect which works nicely as we are trying to get people to be active if we can show this my type and slogans then it would make the message clearer. The small paragraph works fine with the slogan and the logo is placed at the top right on its side. It kind of looks like a sticker that has just been placed I don’t feel so confident about the logo. I think it needs some work.
This is the other experiments on poster designs. The design on the left is for the scientific side which focused on facts. I used the shapes as a percentage to give the science imagery and the number is on colours. I think this needs some more work to create the balanced looked especially what am I trying to tell to the parents with this statistics. I am focused on how to visualise it at this moment. The second poster I was working on the science side of the project. Using statistics to draw parents in on general health concerns in Cardiff. This poster I used the similar shapes layered on the centre and then the text on top. The numbers are in bigger and bolder type compared to the rest. I think this style could be incorporated to the project very nicely and could work well together.
These posterd below are more developed versions, as thought somethiing was missing from the posters it needed a small visual to show drop off your phones. The main focus in this poster is to drop off your phones and have family quality time. The shapes are placed on the bottom of the page as if they have been thrown on to the page like dropped, layering. I thought this would add some movement to the page as we are encouraging being active. The title needed some extra detail to communicate so i added a small clock behind the playground. The clock shows around 8 o clock which is like family time. The main focus is to get parents to priorities family time and that once again their home is a playground. I didn’t use any images or visuals for the games as that will be included on the other elements. I’m thinking of doing game cards that could be in the fun package. I’m still working on the where to place the paragraph of text whether to layer on the shapes or above which would be easier to read.
FINAL POSTER / WELSH – Focused on Priority and Home activities
This is the final posters in welsh and english. I have made few changes as the colours I added more of the dark blue which makes the poster stand out more, I used orange on the areas which needed colour. The clock behind the title works with the main colour on the page which is the blue. I placed the paragraph on the left which doesn’t over lap the shape as readers to read is easier as Paul suggested the text would be harder to recognise if it’s on the shape. In addition, it creates more clarity and good structure. The hierarchy follows from the top title then eye moves downwards to read the text which is in a 13 point size. The type face for all the text is Roc Grotesk but in different styles. The title is Roc Grotesk Condensed ExtraBold and the body copy is Roc Grotesk Medium. I believe this poster is will work very well with the project, it communicates the message with small visuals and its eye catchy. It’s simple and playful which will attract parents. The tone of language is positive and welcoming. There’s no bold aggressive text which can put people off it highlights the game time which I will have a game card to explain how to play the games.
POSTER 2 – Family Bonding – Unity
The second set of posters I wanted to focus on family bonding and how essential it is as a family parents should spend quality time together. The imagery I wanted to use was again using the shapes from my visual elements but not layered different shapes but focusing on simple imagery. I though about unity and how families sit around a table I though if I could show the simple way of how families come together that could communicate my message. I used the circles as peoples in a way like heads. They two big circles symbolise the parents in ways there’s two but it could also work for other types of families as older siblings etc. I didn’t want to generalise drawing these families as there’s loads of types of families and I would be leaving them out. The other circles symbolise the children in different colours. Im experimenting with layouts to find the best one that fits the message. The second one seems to work better and I liked the colours on the blue background it makes it stand out. The stage is to develop this idea with slogans and body text by giving information.
I started to develop the imagery and carry on focusing on the family unity. The shapes create a circle which symbolises game time and the image on the left is the first edition. The title in the middle highlights that quality time is essential, I used a bold typeface to for emphasis. The circles do stand out on the page and I think it needs some development with the visual. The second image is with circles on the right being solid colours whereas the on the left it’s irregular shapes and they have outlines. The message for this is the solid colours symbolise the strong bonds in the family they are full whereas the irregular shape is the weaker bonds without family bonding and quality time. I was speaking to Paul for some advice and he said showing the contrast would be really good to show the reader the effects of no quality time. So the contrast between shapes could be a way to communicate the importance. In addition, it fits the branding identity and consistent with the rest of the posters. I also included a short text to highlight the importance of physical activity mentally and physically can have many benefits. It directs the readers to the youtube channel for videos. the design is simple and modern to fit all parents styles. The next stage is to add the logos and change few more things.
FINAL POSTER – WELSH
These are the final posters for the family bonding aspect. I have created both welsh and english as that was a requirement on the brief. I have added the new logo as I will be explaining after this. I also created a new logo Sport Cardiff which wasn’t included on the outcomes listed by the client but I think it needed a rebrand. It is bold and works well on the poster as well. Overall, I’m very happy with the outcome of these posters it communicates the message in a motivating and informative way. It is simple and structured I also like the way colours work together. the next step is I want to create a website for the project. I want to do some research first ti give me ideas and inspirations.
FUN PACKAGE – PLANNERS
I also started working on the planners which it will come in the family fun package aimed at families with lack of income and who don not have access to internet. The planners I was searching for some ideas but there was nothing that I really liked so I was kind of experimenting. These are the designs I was playing around at the very beginning of the project. As you can see the logos as very different. But this was my starting point. I feel like now my branding is consistent I have decided on a style I just need to reflect this on all the other outcomes. I was struggling at the beginning as there are so many outcomes I want to create and they all need to have the consistent branding so it can work together. The main idea of the planner is that so families can write down the games they have played, which players won or any other notes. I decided on this after Wendys lecture, Nudge or Budge theory. To change peoples behavior or life style it needs to be incorporated into their daily life. A planner or chart seemed the best idea, as if families can do these activities everyday and fill in the planners it means it becomes a daily activity rather than playing games once a week or every month. If they haven’t played in ages they can see from the chart and this could motivate the parents to have some quality time. I think it would really work well with the purpose of the project to get parents motivated. The design needs more work and I will develop using the branding I have created on other posters.
I completely changed my approach and focused on grids rather than big boxes. I think it wasn’t easy to use and too crowded. the grid below is easy to use and it can be adapted to each game. It is simple and works well for the purpose. I created the design using elements from the branding. The grid has the days of the week on the top and the games listed on the side which comes in the pack. I chose 3 games as they were easy and fun to play from the youtube channel. I also left empty space for families to fill out themselves maybe they have games they enjoy playing already. the grid has enough space to stick stickers or write notes. The abstract shapes are placed in the middle layered on top of each other carrying on with the movement theme. I decreased the opacity to 80 as it was too bold the grid wasn’t easy to follow. This way the shapes blend in and creates a nicer effect.
I also added a small information part at the bottom left to let them know if they complete it the charts can be shared on the website and directing them towards the youtube channel if they have online access. Using Roc Grotesk medium and 12 point size. I also added the logos for both your home is a playground but also Sport Cardiff on the bottom right. I feel like the chart looks completed, I don’t think it needs more changes or any more features.
The last few changes that needs to be done is the final logo needs to be added to the chart, and the team name which would make the outcome more personalised for each family. It could be a nice feature to get the family discussing together.
This is the final design for the game chart created for the fun package. I am very happy with the design and how easy it is to use. The game charts will be renewed every week once the packages arrive to families. By this way, they can keep the charts and see their progress as family.
STICKERS –
I also created stickers for the planners for children as they get motivated from these kind of things. They can be seen as rewards once they win games etc. It’s a nice feature to add in to get them motivated and engaged. They are simple designs with words such as completed etc. I used the same colour scheme in different variations.
Sticker mock up
WEBSITE DESIGN
I did a small research into website designs. think it is essential for inspiration and ideas. The design system I am thinking is something simple and clean. Focused on the information and abstract shapes. The images below are inspiration designs I picked out which fits the design system in my head. They are all very clean but also bold. They are focused on the imagery and visuals and clean type structure on the side. I also used images which have shapes as there main element as that is my project as well. I really liked the black first design on the left. the shapes in large scale as light pink on black background work so well it is eye cathy and interesting. It’s so bold and vibrant you can see the shapes on the logo at the top left as well. I really liked the text layering on the shapes which is something I want to try out as well.
First design for the website using some features I liked from the moodboards using my branding visuals. This is the home page which the parents would see when they visit the website. The design system focuses on clarity and easy navigation. I used a simple approach to the menu bar, 4 headings and the logo on the left. The headings are About which will tell the readers about the campaign and the aim of the project. Games is a page to explain how to play these games and maybe include some images that parents could send. If the parents don’t sign up to the packages they can see the games on the website too. Your story focuses on images videos from parents to create a community. Creating a community will create a belonging feelings which is safety and motivation. Parents could be motivated when they see other families enjoying these activities. And lastly, Fun packages is the page parents can find information on how to sign up to the packages and the items included. I used the Roc Grostest consistently in all elements in medium. The overall design I wanted it to be playful and simple. I used title across the whole page to capture the reader. The title highlights the slogan with the underlining which emphasises the word. I also have small paragraphs under the titles to give more information about the project. I think this page needs some improvements as it is very text heavy.The title is too long and too big it makes the page very crowded. One of the feedbacks from Paul was maybe the text could be smaller so it’s easy to read and visually more clean.
I also created the About us but I thought about the feedbacks from the home page. I decided to separate the menu into two sections and have the logo in the middle. It’s an extra details and keeps the eye in the centre. I think it looks nice that way rather than the classic menu on right logo on left. The abstract shapes are placed on the left with the text on the right. It creates a good visual as it’s easy to read the information but it’s till in the same branding style. The page is very simple I think it can still experiment and change aspects however, I believe this is the style I have created all the other outcomes it fits in with the other elements.
logos.
For logo for this project, as first I was working with Family Fun as the logo but the clients really liked ‘your home is a playground’ slogan which captured the project in my opinion. I decided to use it as the campaign name. The idea behind the logo is that I was thinking about play areas and parks. I wanted a playful logo so the flag effect reminded of a slides at kids parks. It captures the moving, being active aspect of the brief. The playground is the main focus in larger font. I think it’s simple and clean works in all different types of outcomes. There are different colour versions to fit all elements.
THE FINAL LOGOS IN WELSH AND ENGLISH
WEBSITE DEVELOPMENT #2
I focused on other pages on the website, this is the Games page which explains how parents can play the games with visuals using the shapes. The information is again centered on the page, I explained the game in short sentences, they’ re all straught forard games anyway. I used few shapes on the right but the main focus is on the instructions. The visual I used foe the game is i used the box shape and distorted to give the towel effect. I used the branding elements to make the visuals as that was one of the struggles or set backs in the priject. I thought about doing illustrations to show the games but illustration is not my strength but also it wouldn’t fit in with the shapes and the overall branding. it was two different styles visuals. I had a short meeting with Paul to discuss my struggle and he gave me very positive and motivating feedback that my branding is more consistent compared to the earlier stages of the project. He suggested i should use these abstract shapes to create the visuals. Overall, I liked the way this page looks, it works well and maybe I could add some images in future or animations. That would be something to work on towards the end.
This is the part they scroll down, they can see the second game, the visual works with the game as it’s about finding different colours in your house. I just created a block of different colours using the wide colour palette.
MOCK UPS.
Busra Yildiz 