RESEARCH ABOUT MOVEMENT
Our second project is to create a moving video which focuses on an ideology which is created by you, explaining your idealogy either in a youtube advert, social media pop up ad or anything which suits your idea. This week, we had the project launch which we had a lecture about different movements and ‘isms’. This lecture has been very useful as it made it easier to understand what is a movement and what things I need to consider. We were shown few videos so we can understand what kind of work is expected. To start off my project, firstly I want to research about what is a movement and few examples. In addition, researching about isms which already exists so I don’t replicate any work.
Movement is a word which can be defined in many ways. Movement can be described as a relocation of an object, or as an social, political and artistic idealogy. Many movements are usually with a suffix ‘ism’ for example activisim, dadaism, futurism. There are several political movements, socialogical movement however I will be focusing on the isms used in design word such as futurism, feminism and minimalism.
Feminism is an social and political idealogy which is to give women equal rights as men and fighting to bring equality in gender to all aspects of life. This can be work, social, home and education.
Researching about Feminism I’ve come across this video which was to explain that what is feminism and try to make people understand the idealogy. The reason I was used this video as an example is because the person who has made it used very simple visual language which no bold images. Focused on typography using his on drawing and techniques to create this video. This is a good example to me because it shows I don’t need to use images to create a video to get the point across.
To create my movement I decided to start off with a mind map of all the things that interest me and ways I can create them into a movement. I wanted to use mind maps when I’m thinking about ideas because I feel more confident writing down my ideas and just doing a rough sketchbook it helps to bring together all of my ideas then I can choose the one which will work well for this project.
This is another campaign which as made by Always. This campaign really grew big and caught peoples attention. This campaign focuses on how being a girl is degraded in the society by the phrase ‘like a girl’. The video consists of young girls breaking the socially constructed barriers of how girls should act or things they should do. Like a girl was a very big campaign which I think succeeded with it’s purpose. Researching about all the campaigns linked to feminism allows me develop my knowledge.
DEVELOPING IDEAS
I’ve started to create a mind map writing down all of my ideas. I started off thinking what do I enjoy and a topic which interests me which was feminism as I did some research previoulsy. Feminism is already a well known movement and I could’nt replicate there work so I started to think about topics which involve gender which isn’t spoken about publicly enough or not known. For this part, I had an idea of using words as my key focus. This is because previous project was all about typography and I knew my final outcome vidoe will be heavy with typography. Using those two elements my idea was to research about words in english language which degrade women in society. This idea is very similar to like a girl campaign however, I was going to focus on power of words and how it effects people in society. 
After speaking to my lecturer and discussing my idea I decided to develop my idea and change it up. This is because it’s already partly related to feminism. I decided to still focus on power of words because that’s a significant topic which I can do so many differrent things. I started to think about the relevant topics related to words one of the ideas was ‘Textism’. I realised that in todays society texting has become the main way of communication for young adults. The power of speaking to someone face to face and understaing eachother has replaced itself with texting due to many factors such as social media, apps and change in society. I really like the idea of creating a video explaining how bad it is that we communicate through a device more comfortable rather then being face to face. This topic can be developed into something big and I think the video I will create will be influencial to people.
Once I created my movement I realised there was a lot of areas I can focus on within this movement. The main focus of this movement is to make people be aware of how texting has become an addiction. However I have few more ideas related to this topix. An example, I could focus on the use of slang in text messages and how this effects the language for young kids going school. Also, misinterpreting text message which I could make a more fun animation focusing how people misinterpret messages everyone reads a text in different tones and it does cause arguments betwen people.
I’ve been thinking about both ideas and I think I’m gonna go with how textism has become an addiction in the society and create a video which raises awareness to this topic. I chose this topic because I think there’s a lot that can be said and it’s a topic which is related to our time now.
Busra Yildiz 